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The Mona Lisa heist
Why the Mona Lisa became the most famous painting in the world: the 1911 theft, told as a cut-out story with voiceover, motion graphics and captions.
The problem,
and the picture.
The brief
Show a brand that a Reel can hold attention for a whole story, not three seconds: one true story, told fast, with the point landing at the end.
The approach
Written as eight short spoken beats, from the theft to her return, with every fact checked against a source before the voice was recorded. Each beat is a cut-out scene on a mint background: the thief walking out of the Louvre, Picasso being questioned, wanted posters and front pages, the painting coming home to crowds. Captions follow the voice word by word and the call to action comes last.
- FieldStory Reel
- Runtime0:38
- Made forStudio sample
- SourceHistory Hit, The theft of the Mona Lisa
- SourceWikipedia, Vincenzo Peruggia
- SourceHistory.com, The heist that made the Mona Lisa famous
- SourceSmithsonian Magazine, The theft that made the Mona Lisa a masterpiece
- SourceCut-out images generated with AI, then composited and animated by hand
- SourceVoiceover generated for this piece
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