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KFC app launch
A spec ad, not affiliated with KFC: a 35-second vertical launch film for the app, one tap per feature, from the menu to the bucket, pickup, deals and rewards.
The problem,
and the picture.
The brief
Show a restaurant brand what an app launch Reel can do: every feature gets one line of voiceover and one tap on screen, so nobody has to read a feature list.
The approach
Built as a motion design composition on a 60 fps grid. A cursor works through the app: it raises an order from 8 to 12 pieces, picks drive thru, redeems a deal and fills the rewards ring, with the bucket's red and white stripes used as the wipes between scenes. Food and restaurant shots sit behind the UI cards, and it closes on the logo and a call to action.
- FieldFood and drink
- Runtime0:35
- Made forSpec ad, not affiliated with KFC
- SourceSpec ad made as a studio sample. Not affiliated with, or endorsed by, KFC
- SourceFood and restaurant images and clips generated with AI, then composited and animated by hand
- SourceVoiceover and music generated for this piece
- SourceNo real customer or employee depicted
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